ThinkingAir pollution information is ‘more important than smoking and dietary advice’ – says new research

The Clean Air Hub is designed as a comprehensive “one-stop shop” that addresses gaps in public understanding of air pollution.
Content Team3 months ago7 min

Professor Stephen Holgate, the leading air pollution academic, Defra and Public Health England have thrown their weight behind a new online “hub” that for the first time pulls together easily accessible public information on air pollution.

94% think that reducing air pollution should be a priority for the UK, but only 16% knew where to go to for information

The Clean Air Hub, launched as part of the Clean Air Day air pollution campaign, is designed as a comprehensive “one-stop shop” that addresses gaps in public understanding of air pollution. The Hub provides:

  • Free, easy-to-understand guidance on the sources of air pollution.
  • Simple ways to reduce air pollution in the home and outdoors.
  • Information on how air pollution affects people’s health and what they can do to protect themselves.

Public demand for insight

The initiative comes on the heels of recent Opinium research, commissioned for Global Action Plan’s Clean Air Public Insights Tracker, that reveals that 94% of the public think that reducing air pollution should be a priority for the UK, but only 16% knew where to go to for advice on air pollution.

Easily accessible air pollution guidance found in one place for the first time

Meanwhile 76% of people surveyed said that they would find more public information campaigns on air pollution helpful, a higher number than for healthy eating (70%), smoking (57%), physical activity (68%) or sexual health (59%).

Startling statistics

Air pollution is the largest environmental health risk we face today, according to the World Health Organisation, and in the UK is responsible for up to 36,000 deaths. Outdoor sources of air pollution include road transport, energy generation, industry, domestic fires and agriculture. Indoor sources include heating and cooking, and fumes from DIY, cleaning and personal care products.

Says Professor Stephen Holgate, Medical Research Council Clinical Professor at the University of Southampton, Special Advisor to the Royal College of Physicians on Air Quality and co-Chair of the recently formed RCPCH/RCP Working Party on Indoor Air Pollution and Children’s Health: “The Clean Air Hub could not have come sooner – the need for something like this has been glaringly obvious to all of us working on air pollution.

“The risks to our health from air pollution cannot be understated, so making people aware of this and the simple things they can do to protect themselves, is an important part of solving this public health crisis.”

The initiative emerged from Clean Air Day, the UK’s largest air pollution campaign. Chris Large, Senior Partner at Global Action Plan, the environment charity behind Clean Air Day says: “We’ve been monitoring public understanding of air pollution for some time, and while it’s been improving, there is no one place people can go to find out how to protect themselves. This has now changed with the launch of the Clean Air Hub. Our aim is to make sure nobody is left in a cloud of confusion when it comes to avoiding damage to health and minimising local pollution.

Peer reviewed

All the information on the Hub has been reviewed by academics and public health bodies, and is regularly updated. As well as air pollution information and advice aimed at the public, the Hub contains information on initiatives to reduce air pollution from organisations such as hospitals and van fleets, and the latest research into air pollution and its effect on public health.

Dr Karen Exley, Group Leader of Air Quality and Public Health at PHE, said: “Air pollution is associated with a range of health conditions including heart disease, lung cancer and asthma. It’s also costing our health service billions of pounds a year. While the Government is introducing measures to reduce air pollution, individuals have a part to play too, so we wholeheartedly welcome this initiative.”

To find more content on air pollution, click here.


Air Pollution Information – Clean Air Hub

Air Pollution Information Neon Sign

Content Team

Work in Mind is a content platform designed to give a voice to thinkers, businesses, journalists and regulatory bodies in the field of healthy buildings.

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