HomeEditorial guidelines

Work in Mind was founded in the summer of 2018. Launched by healthy buildings enthusiast Joanna Watchman, we’re a non-commercial social-purpose project. It’s important to know that we’re not a magazine. We’re an online platform that gives a voice to a community of people with a shared mission. We have our own content team, however, we actively encourage content and ideas from a wide range of contributors. Just so you know, we automatically add content contributors’ email addresses to our database (so please let us know if you have any issues with this!)

Take a read of our FAQs, to help you work out if your content is right for us.


Who owns Work in Mind?

If you’re writing for us, you might like to know that Work in Mind is not a commercial venture. It’s all about delivering positive change in the built environment. We were launched and created by Joanna Watchman – a communications consultant – in 2018. Joanna is also the owner and MD of specialist content agency Content Coms who content manage and run Work in Mind. Content Coms gives its time to Work in Mind for free. For Content Coms, it’s very much a social purpose project.

What should I send?

We’re looking for original ideas, new thinking and original contributions. We definitely don’t want salesy, product-focused PRs. Start off by sending a short synopsis of your content idea to [email protected] outlining what you’d like to send us. Don’t forget to explain what your expertise is for writing about it. Give us an idea of the estimated word count, an idea of when you think you’ll have copy ready, and a headline if possible.

What don’t you publish?

We don’t want content…

. . . that’s PR puff / made up / or data and info that’s unsubstantiated

. . . that isn’t relevant to our readers

. . . that’s a blatant sales / product pitch

. . . that’s overloaded with backlinks (we’ll include one to your website).

Should I send samples of other stuff I've written?

If possible, include in your email one or two links to previously published pieces. It’s useful for us to see what sort of things you’ve written before.

What sort of content are you looking for?

Work in Mind needs timely, well-written contributions that bring a new angle to topics within our scope. We’re looking for thought-leadership pieces, news, events, technical content, research and case studies. We’re not interested in salesy, product pushes or articles that are designed to slate your competition!

How long should articles be?

Generally, we think 800-1200 words is about right. But, happy to accommodate longer pieces too.

Do you want photographs too?

Yes please! Great photography is always a good thing – especially if it’s of a real-life project. If you want us to credit the photographer, do let us know. Author headshots are also welcomed.

When will you get back to me?

If we’re interested in your idea, we’ll aim to get back to you within 48 hours (Mon-Friday).

Can I advertise on Work in Mind?

Right now, we’re afraid not. (First, we want to build up our voice, our readership and presence in the market.) However, over time, we plan to launch all sorts of opportunities which will allow you to use the power of our network to amplify your ideas and profile.

Do you pay for contributions?

Sorry – we’re afraid not.

Do you cover events?

Yes and we’d love to help raise awareness of anything that’s relevant to our readers.

Do you run press releases about survey / research results?

Yes of course. We love receiving and publishing interesting PR content which contains data and statistics from surveys and research. However. We’re very strict about what we publish. Our readers are experts in their fields and not tolerate any weak, made-up PR-puff. So, your news item must contain information on the scope of the survey/ research; an overview of the methodologies used; and a note about who carried it out (and when it was undertaken. We will include this information at the foot of the news item so that our readers can see what’s what.

Any other advice?

If you’re sending us something that’s already been published elsewhere (even on your own website) please do tell us first.